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Big, Bold, Spicy Baconator Delivers Tasty Kick

Wendy's Introduces
International Spicy Baconator

For those who dare, Wendy's has introduced a spicy version of The Baconator that brings the heat.

The bold sandwich features six strips of bacon on top of two hot, juicy hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce and jalapenos.

The Spicy Baconator will be available for a limited time at Wendy's 6,250 U.S. and Canadian locations.

"If you're really hungry and love great-tasting food with an extra kick, the premium Spicy Baconator does the trick," said Wendy's Interim Chief Marketing Officer Paul Kershisnik. "It's another example of how we're continuing to innovate, bring new news to our menu and more fully leverage our core strengths built around fresh, never frozen beef and superior quality."

Wendy's introduced its popular Baconator in June 2007, and has sold more than 68 million since then. It is one of Wendy's most successful new product introductions in recent years.

Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro. For more information, visit www.wendys.com.

The WHOPPER sandwich is celebrating the big 5-0! What began as a flame-broiled favorite in 1957 now serves as the ultimate symbol of consumer customization, empowering people everywhere to HAVE IT YOUR WAY.

The WHOPPER

A Worldwide Sensation for 50 Years and Counting

Beloved Burger to Receive the Royal Wax Treatment at Madame Tussauds New York

The WHOPPER is Born

The WHOPPER sandwich made its debut on March 4, 1957, when Burger King Corp. founders David Edgerton and James McLamore concocted a burger of unrivaled size and taste in their original Miami restaurant.

Boasting a quarter pound of flame-broiled beef, ripe tomatoes, crisp lettuce, creamy mayo, ketchup, onions and crunchy pickles on a toasted, grilled bun, the duo developed a name worthy of the now famous burger and its ingredients.

Throughout the past half century, the WHOPPER has been the leader of the burger pack, pioneering the concept of customization, igniting the burger wars with its 1982 “The WHOPPER Beat the BIG MAC” advertising campaign, and offering a gamut of popular, limited-time-only WHOPPER sandwiches.

WHOPPER Fun Facts

More than 1.3 billion WHOPPER sandwiches are sold each year worldwide! 221,184 ways to mix and match ingredients means countless ways to love the WHOPPER sandwich.

Emmy award-winning host, Ellen DeGeneres in her first stand-up act, ate a WHOPPER, fries and a shake on stage.

Hungry New Year! What day of the year holds the record for most WHOPPER sandwiches sold? Dec. 31. It's a WHOPPER sandwich world.

You can find a Dark WHOPPER Sandwich with pepper jack cheese, black pepper ketchup and grill sauce in the UK and Ireland.

America’s favorite hamburger is 50 and fabulous. First off a hot broiler in 1957, the WHOPPER sandwich has become an iconic burger for the ages and boasts generations of fans worldwide. What began as a flame-broiled favorite now serves as the ultimate symbol of consumer customization, empowering people everywhere to HAVE IT YOUR WAY.

From its humble beginnings in a Miami restaurant, Burger King Corp.’s signature sandwich today embodies pop culture cool, preceding The Rolling Stones and outliving The Beatles, the Rat Pack and drive-in movie theaters. Today, the WHOPPER graces menu boards in 69 countries and is set to celebrate its half-century reign.

To help kick off the celebration, the WHOPPER sandwich and the famous Burger “King” will be immortalized in Madame Tussauds wax attraction in New York City’s Times Square. It joins the ranks of other all-star entertainers, athletes, politicians and historic icons, but it starts the next 50 years as the first food product to receive such an honor. Heralding the installation of the figure – which portrays the King presenting the WHOPPER on a silver platter – the live King and his royal entourage, accompanied by WHOPPER fans, will escort the figure to its unveiling.

Burger King Corp. also will launch www.Whopperfreakout.com, where visitors can view authentic outtakes of WHOPPER withdrawal from customers from the advertising spots.

Today, WHOPPER lovers take full advantage of Burger King Corp.’s HAVE IT YOUR WAY promise. From adding cheese to holding the onions, more than half of the 1.3 billion WHOPPER sandwiches sold every year are made especially for each customer.

The BURGER KING system operates more than 11,200 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Holdings Inc., please visit the company's Web site at www.bk.com .

Pizza Hut Introduces Double Deep Pizza

The Most Incredibly Topped
Pizza in America

Pizza Hut, America’s Favorite Pizza, announced today the introduction of Double Deep Pizza, the most incredibly topped pizza in America with double the toppings and 50% more cheese (Double Deep Pizza features double the toppings and 50% more cheese than a Pizza Hut medium Lover’s or Supreme Pizza!).

Double Deep Pizza is the company’s latest pizza innovation and features so many toppings that Pizza Hut needed to use a specially folded crust to hold them in.

“As we head into the holiday season, we know families will be busy entertaining, so our pizza chefs have cooked up a new delicious, flavorful pizza that’s sure to please a crowd,” said Brian Niccol, Pizza Hut CMO. “Double Deep Pizza is abundantly topped for big appetites.”

Double Deep Pizza is the focal point for a new advertising campaign that has debuted nationally. The ads include the classic BeeGees pop tune, “How Deep is Your Love” as the background music to illustrate a customer’s love for Double Deep Pizza.

In select markets, customers will have a chance to win double prize packages by calling in to their local radio station when they hear a Pizza Hut commercial played back-to-back on-air. Additionally, customers will be encouraged to sing their rendition of “How Deep is Your Love,” to win prizes during special events in several markets.

The new Double Deep Pizza is available for a limited time for $12.99 with three recipes: Supreme, Meaty and Veggie. Orders for Double Deep Pizza are accepted at local restaurants and online at www.pizzahut.com for delivery or carry out.

As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE:YUM). The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.

Jim "MJ" Delligatti, 89, who invented McDonald's Big Mac sandwich in 1967, was honored at a
private opening of the Big Mac Museum Restaurant in North Huntingdon, Pa., Tuesday, Aug. 21

McDonald's Celebrates 40 Years Serving
The Big Mac

An American Icon, The Big Mac sandwich proves it's much more than the sum of its ingredients: 'Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun'

Over the last 40 years, the Big Mac sandwich -- with its catchy jingle and elusive sauce recipe -- has solidified itself as a permanent fixture on the American landscape. McDonald's today honored the sandwich that long ago joined baseball and apple pie as an indelible symbol of American pop-culture.

Jim "MJ" Delligatti, 89, one of McDonald's founder Ray Kroc's earliest franchisees, invented the Big Mac in his Uniontown, Pa. restaurant and introduced it for 45 cents in 1967. Consisting of two 100% all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun, the Big Mac quickly gained popularity and was introduced on the national menu in 1968.

"Forty years ago, I would never have dreamed that my creation would turn into a piece of Americana," said Delligatti. "Adult customers at the time were looking for a sandwich made just for them. I gave them what they wanted and now I'm celebrating the anniversary of a true icon."

To commemorate the anniversary, Delligatti and his family officially opened the doors to the McDonald's Big Mac Museum Restaurant -- "the most tasteful museum in the world" -- today in North Huntingdon, Pa. at 9061 Route 30. The combo museum/restaurant features the world's largest Big Mac statue (measuring 14 feet high and 12 feet wide), and hundreds of historic artifacts and high-tech exhibits that celebrate the Big Mac.

"It might surprise people to know that some of our most enduring products and programs have come through our network of Owner/Operators and Suppliers," said Jim Skinner, Chief Executive Officer, McDonald's Corporation. "Forty years ago, Jim Delligatti set the precedent for creative thinking and partnership that led to development of other well-known McDonald's menu items."

Keith Reinhard, Chairman Emeritus of DDB Worldwide, and his creative group at Needham Harper & Steers developed the famous Big Mac advertising promotion, "Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun" in 1974. The jingle gained notoriety when Max Cooper, a Birmingham, Ala. McDonald's franchisee, developed a "man-on-the-street" promotion that rewarded customers who could recite the jingle correctly in four seconds or less with a free Big Mac. Those who faltered ended up in a local radio commercial in 1974 featuring the jingle "bloopers."

Today, approximately 550 million Big Mac sandwiches are sold each year in America alone. Japan sells the second most Big Mac sandwiches worldwide at approximately 150 million per year. The sandwich is sold in over 100 countries and, because of its global presence, inspired The Economist Magazine's "Big Mac Index," an annual comparison of foreign currency values against the U.S. dollar.

McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit http://www.mcdonalds.com .

Wendy's: "It's OK To Play With Your Food!"

Wendy's Baconator Sound Bites Contest Offers Musicians a Chance to Make it Big

The kick, the snare and the hi-hat are familiar terms to musicians everywhere, but what about the hamburger sizzle or the bacon pop? These tantalizing sounds and many more are associated with the creation of the Baconator. It's a big, bold hamburger that Wendy's hopes will be music to the ears of consumers with a hearty appetite.

The new premium burger packs a mountain of taste with six strips of hickory smoked bacon on top of ½ lb. of hot n' juicy beef with American cheese, ketchup and mayonnaise.

To celebrate the Baconator launch, Wendy's is inviting America to create "burger music" - not just any tune, but rather musical pieces that incorporate the vibrant sounds associated with preparing and serving a great hamburger. Through the novel contest, consumers can put their own stamp on burger music by mixing Baconator "Sound Bites" into original songs. The two freshest, hottest tracks will win the music experience of a lifetime and a possible break into the big time.

There are two ways to join in on the fun at www.ThisIsMyBurger.com:

1) Burger enthusiasts can use the interactive Baconator Sound Bites music mixer to create a song. Save it to savor with your next burger or share it with friends.

2) More serious musicians can download three or more Baconator Sound Bites, mix them into an original song and upload the final track to www.ThisIsMyBurger.com in one of two contest categories: Rock/Alternative/Country or Urban/Hip Hop.

"We love everything about hamburgers at Wendy's; the taste, the smell, the look - even the sound!" says Ian Rowden, Wendy's chief marketing officer. "We're looking forward to hearing how people enjoy and creatively interpret the Baconator experience through music."

Acclaimed producer Michael Hudson (LL Cool J, Sara Evans and others) will narrow the entries to one grand prize-winning track in each category.

Two grand prizes will be awarded - Could be Someone's Big Break

An all-expense-paid trip to a studio session with Michael Hudson to get the winning track ready for radio release
Guaranteed radio play in a major market
$5,000

Nine runners-up in each category will win $500 and "Burgers for a Year" via Wendy's Gift Cards (approximate retail value of $155) - and have their tracks released on www.Wendys.com and www.ThisIsMyBurger.com . Wendy's will share the winning tracks with the public as streaming audio files and downloadable ring-tones at these sites. Visit www.ThisIsMyBurger.com for official contest rules and regulations.

World's Biggest Kiss!

"World's Largest Hershey's Kisses Chocolate" Inducted into Guinness World Records

The iconic Hershey's Kisses Brand Chocolates commemorated its 100th anniversary by unveiling "The World's Largest Hershey's Kisses Chocolate" at a birthday event hosted at Hershey's Chocolate World Attraction in Hershey, Pa., The Sweetest Place on Earth.

Complete with a seven-foot-long plume and 16,460-feet of foil wrapping, The World's Largest Hershey's Kisses Chocolate weighed in at 30,540 pounds and was certified by Guinness World Records as "The World's Largest Piece of Chocolate."

"Hershey's Kisses Chocolates is one of the world's most beloved brands, helping people connect and share affection for 100 years," said Michele Buck, Senior Vice President, Chief Marketing Officer, U.S., The Hershey Company. "Our tribute honors the iconic brand and continues the magic of our yearlong Kiss Someone celebration. What a great way to start the next 100 years of Hershey's Kisses."

The World's Largest Hershey's Kisses Chocolate took nine days to construct and stands 12-feet tall. Consumers can see the making of the commemorative Hershey's Kisses Chocolate by logging on to http://www.kisssomeone.com or by visiting Hershey's Chocolate World Attraction through July 12, 2007.

Hershey's Kisses Chocolates were first introduced on July 7, 1907, at a time when each chocolate piece was wrapped by hand. While the milk chocolate flavor has been an American favorite for 100 years, today the Hershey's Kisses Brand line features a variety of flavors including: Hershey's Kisses with almonds, Hershey's Kisses filled with caramel, Hershey's Kisses Special Dark chocolate, Hershey's Kisses chocolate truffle, Hershey's Kisses filled with peanut butter, Hershey's Kisses filled with cherry cordial creme, Hershey's Hugs and Hershey's Mini Kisses Cookies.

Visit http://www.hersheyskisses.com for more information on the Kiss Someone celebration and consumer promotion offering consumers the chance to win a share of $100 million.

Hershey Foods Corporation is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include Hershey's milk chocolate and milk chocolate with almonds bars, Hershey's Kisses chocolates, Reese's peanut butter cups, Jolly Rancher and Twizzlers candies, Hershey's cocoa, and Hershey's syrup. The company also is a market leader in the gum and mint category with such well-known brands as Ice Breakers, Breath Savers, and Bubble Yum. For more information, visit www.hersheys.com

Hostess Goes Bananas!

Back By Popular Demand, Banana Creme-Filled Hostess Twinkies Hit Store Shelves

For the first time since World War II, Hostess Twinkies featuring Banana Creme filling -- the original filling flavor of the iconic snack cake -- will be a regular fixture in retail stores nationwide. The banana flavor, which was replaced with vanilla creme following a banana shortage in the 1940s, had only been available during special limited time offers. Overwhelming consumer demand during a recent promotion, however, prompted Twinkies' bakers to bring it back for good.

"Twinkies have been a favorite snack and icon of Americana for generations," said Kevin Kaul, Marketing Director for Hostess. "As the flavor that started it all, we're excited to add Banana Creme-Filled Twinkies to our core line of iconic treats."

Vanilla creme filled Twinkies will continue to be offered along with banana creme filled Twinkies.

Twinkies Facts

Twinkies were first introduced by James A. Dewar in 1930 while working as a Hostess bakery manager in Chicago.
A city famous for its BBQ also has a sweet tooth. Residents of Memphis eat more Twinkies per capita than any other U.S. city. Rounding out the top five Twinkie loving cities are Little Rock, Salt Lake City, St. Louis and Oklahoma City.
Over half a billion Twinkies are sold each year.
A St. Louis billboard advertising "Twinkle Toe" shoes inspired the name for the two-for-a-nickel treat and an American icon was born.
It's an urban legend that Twinkies last forever. The shelf life of a Twinkie is really only about 25 days.
President Clinton chose the Twinkie as an "object of enduring American symbolism" for the National Millennium Time Capsule in 2000.

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder, Hostess, Dolly Madison, Baker's Inn, Home Pride, Merita and Drake's. For more information visit www.hostesscakes.com.

'Got Milk?' Gets New Chocolate Syrup and Instant Chocolate From San Francisco Chocolate Factory

San Francisco Chocolate Factory introduces new got milk? chocolate syrup and
instant chocolate just in time for summer treats

Since the launch of got milk? chocolate in 2005, chocolate lovers around the country have been clamoring for, well, chocolate milk.

Today, just in time for milkshake, malt and sundae season, San Francisco Chocolate Factory is proud to announce new additions to its got milk? chocolate line of milk chocolates -- Chocolate Syrup and an Instant Chocolate Drink Mix.

With an American Medical Association journal study published just last month linking chocolate and cocoa with significant health benefits such as lowered blood pressure and decreased levels of harmful cholesterol, chocolate has transformed from "sugary snack" to "good for you" power food. Additionally, researchers have found cocoa to contain more flavonoids (the antioxidants responsible for the aforementioned benefits), than red wine, green tea and black tea.

"These research studies mean great news for chocolate lovers," says San Francisco Chocolate Factory founder Mike Litton. "Chocolate is no longer a guilty treat."

San Francisco Chocolate Factory's got milk? chocolate products are made with a specially-crafted blend of high quality cacao beans and creamy, wholesome milk. Sure to please during the relaxing days of summer, got milk? chocolate syrup is ideal for drizzling atop sundaes and mud pies, or simply enjoyed by itself. For traditionalists, nothing beats the combination of milk and got milk? chocolate drink mix, according to Litton.

San Francisco Chocolate Factory, a boutique chocolate company based in San Francisco, holds exclusive rights to use the California Milk Processor Board's (CMPB) got milk? trademark for its gourmet milk chocolates. Packaged in signature, Holstein-print tins, got milk? chocolate products are both quality treats and whimsical collector's items. The Instant Chocolate Drink Mix is available on their web site at $4.99 per 15oz container, and the Chocolate Syrup is available at $4.50 per 24 oz. squeeze bottle.

San Francisco Chocolate Factory, an independently-owned chocolate company, specializes in offering gourmet-quality chocolates with lifestyle packaging and friendly prices nationwide. Product lines include got milk? chocolate in zany bovine-inspired tins, Wine Lover's Chocolates offered in varying percentages of cocoa to match specific wine grape varietals, and Mountain Lover's Chocolates packaged in hardy metal tins featuring scenic landscapes. The company's impressive range of chocolates can be purchased at retail stores and gourmet boutiques nationwide, wineries, http://www.sfchocolate.com/ , toll free at 1-888-SFCHOCOLATE or in person at its chocolate boutique in San Francisco.

Cool Down with Wendy's New Vanilla Frosty Float

Consumers will have a chance to win a
Wii Video Game System from Nintendo

Just when you think the Frosty can't get any better, Wendy's introduces the Vanilla Frosty Float. This new twist on a dessert favorite combines the rich and creamy Frosty with each customer's choice of soft drink. As part of the launch, consumers will have a chance to win one of 800 hot Wii video game systems from Nintendo.

Each Vanilla Frosty Float cup comes with a special code that unlocks a chance to instantly win Wii prizes. Consumers can enter the code at www.FrostyFloat.com to win one of 800 Wii systems, 800 Wii games or 800 Wii Points cards that can be redeemed to download classic games from the Wii Shop Channel. Every Vanilla Frosty Float cup provides another chance to win.

When selecting a Vanilla Frosty Float, customers can choose from traditional favorites like Coca-Cola and Barq's root beer or other soft drinks. The 20-ounce Frosty Float has a suggested retail price of $1.99. It follows the successful launch of the Vanilla Frosty in 2006, which has accounted for approximately 40 percent of all Frosty orders.

The Frosty Float introduction and Wii promotion will be actively supported through in-store merchandising as well as national advertising. The promotion will continue through June 30.

About Nintendo's Wii Video Game System
Wii is the new home video game system from Nintendo that has revolutionized how people play video games. The motion-sensitive Wii Remote brings a whole new dimension to video games, and has taken the industry in a completely new direction. With great games like Wii Sports, The Legend of Zelda: Twilight Princess and Super Paper Mario, and fun informational services like the Photo Channel, News Channel, Forecast Channel and Internet Channel, Wii offers something for everyone in the household.

Domino's Pizza Crowns 'World's Fastest Pizza Maker'

Dennis Tran broke the Domino's Pizza world record by making three large pizzas in 49.1 seconds

Dennis Tran, a Domino's Team Washington regional director from Silver Spring, Md., made three large pizzas in an impressive 49.1 seconds. That's making three pizzas in just over 16 seconds each! Tran won $5,000 in prize money, a trophy and the coveted title presented by Domino's Chairman and CEO David A. Brandon.

"Taking second place was not an option," said Tran. "This competition brings out my competitive nature so I brought speed and confidence to the table to defend my title. I am proud to be a Domino's team member."

The finalists represented Domino's Pizza stores from around the world, as far away as India. They had to hand-stretch fresh dough, pizza sauce and top three large pizzas - one pepperoni, one mushroom and one cheese - as quickly as possible. While speed was important, it was only part of the recipe. Quality was scrutinized as two judges highly qualified in Domino's standard pizza-making practices inspected the stretching of the dough, application of the sauce and portioning of toppings during the competition. If the pizza was not perfect, it was returned to the competitor who remade the entire pizza, while still being timed.

Tran has been a Washington-area regional director for two years and has been a Domino's team member for 17 years. A returning champion, Tran won the 2006 World's Fastest Pizza Maker title with a time of 55 seconds. His new time of 49.1 seconds sets a new world record for Domino's Pizza.

Domino's began the "World's Fastest Pizza Maker" competition in 1982 to honor pizza makers who best exemplify the company's philosophy of keeping efficiency in the store to allow sufficient time for safe, timely pizza delivery.

The "World's Fastest Pizza Maker" competition was held at Domino's Worldwide Rally, the company's bi-annual event attended by thousands of Domino's team members and franchisees from around the world.

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Through its primarily franchised system, Domino's operates a network of 8,238 franchised and Company-owned stores in the United States and more than 50 countries. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry and is the "Official Pizza of NASCAR." For more information, visit http://www.dominos.com .

The Wonder Bread Cookbook Serves Up a Soft Slice of Life

Collection includes nearly 50 recipes from America's kitchens and the
Wonder Bread archives

From soufflés and snacks to cobblers and casseroles, The Wonder Bread Cookbook serves up an inventive and unexpected collection of nearly 50 savory and sweet recipes from America's kitchens and the Wonder archives.

The nostalgic nod to the country's most popular brand of white bread has something for everyone --gourmet fare, vintage nibbles, even a page on the lunchroom classic "bread ball".

As part of Wonder's 85th anniversary celebration, Wonder put out a nationwide call for recipes, asking people to share their ideas for making more than simply sandwiches with America's favorite brand of white bread. Fans responded with an outpouring of recipes featuring the famously soft loaf and also shared their personal Wonder memories and stories, which accompany the recipes featured in the book. It seems just about everyone has a Wonder tale to tell.

The memory of subsisting on Wonder bread and fruit in lieu of "terrible" food at summer camp inspired New Yorker Nolan Studley to conceive an adult version of the sweet snack with Wonderful Crepes Suzette. May Berenbaum of Illinois says she's been making her Wonderful Bird's Nest, a wholesome breakfast treat, since she was eight years old. Arizona's Sue Ross has turned her Grandmother's Wonder Bread Pudding with Lemon Sauce

into "a continuing family favorite" and Pennsylvania's Ruth Gilpin says her mom made Grilled Peanut Butter, Jelly and Wonder a welcome Sunday evening tradition.

"For more than 85 years, Wonder bread has been an American household staple, long reining as the most popular brand of white bread in the country," said Stan Osman, vice president of bread marketing at Interstate Bakeries Corp., the baker of Wonder bread. "From a fixture on the Howdy Doody Show, to 'helping build strong bodies' to leading the way in focusing on health and nutrition, decade after decade, Wonder has become indelibly baked into our popular culture and stayed on top, even in the face of food fads of every sort. This creative cookbook celebrates an iconic brand and pays tribute to the millions of Wonder bread fans who continue to contribute to its wonderfully enduring appeal."

The Wonder Bread Cookbook also contains vintage recipes cooked up for the Wonder bakery at the 1934 Chicago World's Fair as well as photos and colorful images from the Wonder archives.

Interstate Bakeries Corporation, the baker of Wonder products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names. For more information,
visit their website at http://www.wonderbread.com

M&M'S Announced "Promise Blend" to Benefit Susan G. Komen for The Cure

Customers can create their own personalized messages of support

MY M&M'S announced today the introduction of a special "Promise Blend" to benefit the Susan G. Komen for the Cure. The brand will donate 10 percent of the proceeds from the sale of the new product to support the cause.

The pink and white M&M'S Milk Chocolate Candies, available at http://www.mymms.com/ , are pre-printed with the new Susan G. Komen for the Cure "Ribbon" logo and a "for the CURE" message. Consumers also can express their emotions and feelings by creating their own personalized messages of support for friends, family and loved ones.

"Along with personalized messages, we can now print artwork and logos on MY M&M'S," said Jim Cass, MY M&M'S vice president and general manager. "What a great way to launch this new technology, with a symbol that means so much to so many people."

The MY M&M'S Promise Blend extends the ongoing partnership between M&M'S Brand Candies and Susan G. Komen for the Cure. The brand has been committed to the cause for almost two years, so far raising more than $2.8 million to help find a cure for breast cancer.

"For the past 25 years, Susan G. Komen for the Cure has been on a mission to end breast cancer," said Cindy Schneible, vice president of resource development. "The new MY M&M'S Promise Blend is an innovative way for people to become an important part of our mission while spreading love and messages of hope to sufferers, survivors and their loved ones."

Ordering MY M&M'S Promise Blend

MY M&M'S Promise Blend can be ordered online at http://www.mymms.com/ or by calling 888-696-6788 (MY M&M'S). They are available in either 7-ounce bags (minimum order: 4 bags) or 1.75-ounce gift favor bags tied with pink ribbons (minimum order: 20 bags), priced at $11.99 per bag and $3.75 per bag, respectively. It's a simple way to help eradicate breast cancer.

Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands including M&M'S Brand, SNICKERS Brand, UNCLE BEN'S Brand, PEDIGREE Brand Food For Dogs, WHISKAS Brand Food For Cats. For additional information, please visit the Masterfoods USA Online Newsroom at http://www.masterfoodsnews.com/ .

Good Humor-Breyers is First to Bring 100 Calorie Options to Ice Cream Category
Who Says You Can't Eat Ice Cream on a Diet?

Good Humor-Breyers is First to Bring 100 Calorie Options to Ice Cream Category

Just because something isn't full of calories, doesn't mean it can't be BIG on taste! Good Humor-Breyers proves once again that the company is on track with one of the hottest trends to hit the grocery store shelves with the introduction of new, 100 Calorie ice cream products that are guaranteed to satisfy any type of craving without all of the guilt.

Good Humor-Breyers is proud to be the first ice cream company to introduce the 100 Calorie claim to the ice cream category with several new 100 Calorie products. Available nationwide in March, Good Humor-Breyers' new 100 Calorie options include:

Breyers Double Churn 100 Calorie Cups -- These single-serving cups offer convenience and portion control for consumers who are watching what they eat, and are a quick and easy snack that can be enjoyed on the go. Available in two flavors -- Cookies & Cream and Vanilla Fudge Swirl -- Double Churn 100 Calorie Cups are sold in a six-pack for a suggested retail price of $3.99.
Slim-a-Bear 100 Calorie ice cream sandwiches -- These portion-controlled ice cream sandwiches are only 100 calories, making it easy for the calorie-conscious consumer to enjoy! The 3 oz. sandwich is available in both Vanilla and Vanilla/Chocolate varieties. Slim-a-Bear ice cream sandwiches are sold in a six-count package for a suggested retail price of $4.09.
Slim-a-Bear 100 Calorie ice cream bars -- Another new addition to the Slim-a-Bear line is a 2 oz. ice cream bar made with reduced-calorie and low-fat ice cream and covered with special Klondike Chocolate. This 100 calorie stickless bar is sold in an eight-count box for a suggested retail price of $4.09.
Fudgsicle 100 Calorie fudge bars -- Guilt free chocolate indulgence made easy! These super creamy, giant size (3.5 oz.) fudge bars are another great, low-fat treat for consumers who are watching their weight. Fudgsicle 100 Calories bars will be sold in packages of eight for a suggested retail price of $3.99.

"We are excited to bring the 100 calorie trend to the ice cream category for the first time," says Julio Del Cioppo, Director of Marketing. "These portion-controlled ice cream novelties provide consumers with just the right amount of our great-tasting ice cream, while helping them watch their weight. Now calorie counting doesn't mean you have to miss out on your favorite frozen treats!"

Unilever North American Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in the United States. In the United States their brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. For more information on any of Good Humor-Breyers' 100 Calorie offerings, please visit http://www.icecreamusa.com/ .

Wendy's Heats Things Up with New 4-Alarm Spicy Chicken Sandwich

This spicy chicken fillet is topped with natural Pepper Jack cheese, 4-Alarm Chipotle sauce, Jalapeno pepper slices and tomato

For a limited time only Wendy's is kicking it up a notch to deliver the 4-Alarm Chicken Sandwich. Building on the popularity of its original Spicy Chicken sandwich, Wendy's understands that while some like it hot, some like it even hotter, and is proud to issue this latest challenge to spicy food fans everywhere.

Basically, the new sandwich is similar to Wendy's familiar Spicy Chicken, but the heat has been ratcheted up -- in other words, it's not for the mild of heart. The spicy chicken fillet is topped with natural Pepper Jack cheese, 4-Alarm Chipotle sauce, Jalapeno pepperslices, tomato and romaine lettuce.

The sandwich is served on fresh artisan bread, baked on-site in your local restaurant's kitchen.

Each sandwich is made to order with a suggested retail price of $3.99 a la carte and $5.69 if ordered as part of a combo. Combo options include a beverage and one side, such as French fries, chili, baked potato, side salad or side Caesar salad. Trust me, you'll want the beverage!

The new 4-Alarm Spicy Chicken Sandwich is a limited time offering, available now through 4/29 (check your local store for exact dates).

Pepsi-Cola North America to Launch Diet Pepsi MAX

New Invigorating Zero-Calorie Cola Hits Shelves This Summer

Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, an invigorating zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is specially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in June.

Diet Pepsi MAX is for 25-34 year-old diet drinkers, as well as transitioners -- those making the switch from regular colas to diets. Nearly 80% of adult consumers say that maintaining energy is a top priority and nearly 60% find that there's not enough time in the day to do the things they need to do. Diet Pepsi MAX serves up the invigoration they're looking for in a familiar, great-tasting beverage -- a zero-calorie diet cola.

"Diet Pepsi MAX will bring invigoration to the masses," said Cie Nicholson, svp and chief marketing officer, Pepsi-Cola North America. "Adults have told us that they're constantly looking for the right balance to get them through their day and Diet Pepsi MAX is uniquely formulated to give the mind and body a boost."

Available in 20-ounce bottles, two-liter bottles and 12-packs of 12-ounce cans, Diet Pepsi MAX will be sold at retail stores nationwide. It is sweetened with a blend of aspartame and acesulfame potassium. The national rollout will be supported by a full slate of advertising, marketing and in- store activity. Diet Pepsi MAX joins Pepsi-Cola North America's wide portfolio of 13 colas that includes caffeine-free, diet and flavored versions.

Purchase, N.Y.-based Pepsi-Cola North America ( www.pepsi.com ) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild Cherry Pepsi, Diet Wild Cherry Pepsi, Diet Pepsi Vanilla, Pepsi Lime, Diet Pepsi Lime, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Aquafina Alive, Quaker Milk Chillers, Ben & Jerry's MilkShakes, Dole and Ocean Spray single-serve juices, Tropicana Juice Drinks, IZZE and SoBe.

Hostess 100 Calorie Packs
Counting Calories? Hostess Says: Let Them
Eat Cake With New 100 Calorie Packs

Portion-Controlled Snacking No Longer Means Sacrificing Great Fresh Taste

New Hostess 100 Calorie Packs offer calorie-conscious consumers portion-controlled, snack sized packages each containing three scrumptious mini cup cakes featuring the brand's signature creamy filling. With a moist, authentic and freshly-baked taste, Hostess 100 Calorie Packs provide a truly satisfying sweet snack experience -- without the sacrifice.

Hostess 100 Calorie Packs come in
three indulgent varieties:

Chocolate cake with chocolate icing and creamy filling
Golden cake with chocolate icing and creamy filling
Carrot cake with cream cheese icing and creamy filling

"While consumers are clearly embracing the concept of 100 calorie snack items, many products are 'versions' of the real thing and fall short on one very important factor -- taste," said David Leavitt, Vice President of Snack Marketing at Interstate Bakeries Corporation, baker of Hostess products. "Hostess 100 Calorie Packs make taste the focal point, placing a premium on what consumers really crave -- a truly satisfying, authentic tasting, sweet treat. The days of sacrifice are over."

A new advertising campaign is being mounted in connection with the national roll out, which touts the great taste and satisfying snack experience of Hostess 100 Calorie Packs with the tagline -- "3 Cakes, 100 Calories, Real satisfaction." The campaign, designed by Bernstein-Rein, includes national print advertising in top women's magazines including People, O, The Oprah Magazine, Ladies Home Journal and Redbook. Also planned for the campaign is a national free standing insert and in-store communications such as displays will be utilized at the retail level. Images from the national ad campaign are available upon request.

"Hostess has been one of America's most popular brands of snack cakes for generations," said Kevin Kaul, marketing director for Hostess. "Hostess 100 Calorie Packs expand the snacking options available to consumers, providing the same outstanding quality, fresh taste and satisfaction they have come to expect from the iconic brand, while at the same time appealing to the growing number of people who are looking for portion-controlled convenience. Smart snacking has never tasted so good."

For more information visit www.hostesscakes.com/100.

Krispy Kreme Introduces NEW Whole Wheat Doughnuts

100% Whole Wheat and
Only 180 Calories

Krispy Kreme Doughnuts, Inc announces the introduction of a new Whole Wheat Glazed doughnut made with 100% whole wheat that has a sweet caramel flavoring covered in Krispy Kreme's Original Glaze. And, to make it even better, the doughnut is ONLY 180 calories.

"The Krispy Kreme Whole Wheat Glazed doughnut delivers the delicious taste that our customers have come to expect from us," said Stan Parker, Senior Vice President of Marketing for Krispy Kreme Doughnuts, Inc. "This sweet treat is an alternative for health conscious consumers with the benefits of 100% whole wheat and only 180 calories," he added.

The new Krispy Kreme Whole Wheat Glazed doughnut are available at participating Krispy Kreme retail locations. Customers may also find them at grocery and convenience stores where Krispy Kreme products are sold throughout the United States and Canada.

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 298 Krispy Kreme stores and 95 satellites operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com .

Celebrate Valentine's Day With Sweet Treats From Peeps

Recipes for Sweetheart Lollipops and other Valentine's Day idea are available at the Peeps website

Just Born's candy brands have sweet ideas for Valentine's Day. To make the gorgeous Valentine's Bouquet or scrumptious chocolate covered Sweetheart Lollipop treats, fans can use the Peeps Decorating Kit, Peeps Vanilla or Strawberry Flavored Creme Hearts, and Pink Hearts. Also delicious to eat and create with are Mike and Ike and Hot Tamales candy cards.

Joe Villiano, Just Born Brand Manager, commented, "Valentine's Day is one of the largest candy giving holidays and we know that our 65,000 Peeps Fan Club members love to create unique personalized gifts. The Valentine's Bouquet and chocolate covered Sweetheart Lollipop treats are just two of ideas that are available at http://www.marshmallowpeeps.com".

The Peeps Valentine's Day Decorating Kit is sure to entice fans who want to decorate and personalize their Peeps. The Peeps Decorating Kit comes with a 4-pack of pink Peeps marshmallow Hearts, 1 tube of either red or white Cake Mate decorating gel, and on-pack decorating ideas.

Other Valentine's Peeps include the two-count Pink Hearts, Vanilla Flavored Creme Hearts, and Strawberry Flavored Creme Hearts. The Pink Peeps Hearts have a "to-from" space on the packaging making them ideal for classroom handouts.

The Hot Tamales candy card reflects the sizzling goodness of America's favorite cinnamon-charged candy. The Hot Tamales candy card packaging graphics illustrates its hot taste with a searing fireball and spicy Hot Tamales logo. The fiery cover reads, "You're my favorite flavor" inscribed in a heart. The inside reveals a hot & spicy illustration and offers a "to-from" section in a heart.

The Mike and Ike candy card competes for the heart, offering fruity strawberry, cherry, lemon, orange, and lime flavors. The Mike and Ike Valentine's Day bright pink candy card graphics highlight Mike and Ike candy pieces mixed with vibrant pink hearts and a green bow. Inside the card is an adorable "to-from" heart.

Just Born, Inc., a privately owned company founded in 1923 and located in Bethlehem, PA, also manufactures Peanut Chews candies and Teenee Beanee Jelly Beans. The company employs over 600 associates and markets its candy in over 50 countries. Visit their website at http://www.marshmallowpeeps.com

'Monster' Reincarnated at Hardee's

Bad Boy of the Burger World is Reborn as New Monster Biscuit With Bacon and Sausage and Ham and Egg and Cheese

There's a brand new Monster on the loose at Hardee's, and this time it's looking to satisfy hearty appetites everywhere at breakfast. As a sequel to the brands' popular Monster Thickburger introduction in 2003, Hardee's today unveiled its latest creation -- the Monster Biscuit -- sandwiching virtually every delicious breakfast menu staple between a Hardee's signature Made-From-Scratch Biscuit.

The new Monster Biscuit is made using three half-strips of bacon, a sausage patty, four slices of shaved ham, a folded egg and two slices of cheese all on a Made-From-Scratch Biscuit.

"We found that a big part of the success of our Monster Thickburger a few years ago was the basic combination of meat and cheese...and more meat and more cheese," said Brad Haley, Hardee's executive vice president of marketing. "So, after trying various similar combinations for breakfast, the Monster Biscuit was born -- or perhaps 'transmogrified' is a more appropriate description of how it was created. Ironically, the version of the sandwich that sold the best in our consumer tests was the one that had everything on it -- bacon and ham and sausage and eggs and cheese. I guess anything less just doesn't cut it as a 'monster.'"

The new Monster Biscuit will be sold at participating Hardee's restaurants for $2.49 or at $3.89 for a small combo including hash rounds and a drink. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the third fiscal quarter ended Nov. 6, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,113 franchised or company-owned restaurants in 43 states and in 14 countries, including 1,079 Carl's Jr. restaurants, 1,923 Hardee's restaurants and 95 La Salsa Fresh Mexican Grill restaurants. For more information go to www.hardees.com.

Pepsi-Cola Global Brand Restyle

Pepsi is launching a global brand restyle including new package graphics for Pepsi-Cola

Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before. Pepsi will connect with consumers via a global brand restyle -- a 360-degree marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online.

The first, most visible piece of this effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars. The new graphics will be on more than eight billion Pepsi-Cola cans, bottles and cups throughout the world.

The iconic Pepsi globe logo and name lettering will remain the same -- as will Pepsi's great taste -- but the background graphics will change every few weeks, marking the first time Pepsi has altered its look so frequently. In its 109-year existence, Pepsi-Cola's look has changed just 10 times, but this year alone, it will change more than 35 times. This steady rotation of designs reflects the fast, ever-changing interests of the elusive "millennial" generation.

Not only will the packages look different, but they'll be different. Pepsi bottles, cans and cups will give consumers access to exclusive online content, games, contests and sweepstakes through unique web addresses on each of the designs.

"On the surface, this might look like a packaging update, but it's much more than that. We're changing the way we interact with consumers -- and now we're doing it on their terms," said Cie Nicholson, senior vice president and chief marketing officer of Pepsi-Cola North America. "When people pick up a Pepsi, they'll be getting much more than a great tasting cola. They'll be getting a passport to the things they enjoy most."

Purchase, N.Y.-based Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild Cherry Pepsi, Pepsi Lime, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks, IZZE and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, visit www.pepsi.com

Burger King Corporation Introduces The Hamlette Sandwich

New Hamlette Sandwich Stars on Menu Featuring 10 Items Starting at $1 Each

To save or not to save is no longer a question, as Burger King restaurants introduce the BK Breakfast Value Menu nationwide on Feb. 19, starring the new Hamlette sandwich. The most important meal of the day becomes the most affordable, with 10 offerings starting at $1 each: Cheesy Tots, three-piece French Toast Sticks, Sausage Biscuit, small Hash Browns, Cini-minis, small BK JOE coffee in regular, decaf and turbo-strength, white or chocolate 10-ounce milk, 16-ounce soft drink, orange juice and the Hamlette sandwich.

The new Hamlette sandwich features thinly sliced ham, melted American cheese and fluffy egg, topped with honey butter and served on a sesame seed bun. Another savory breakfast addition is Cheesy Tots, bite-size portions of melted mozzarella and cheddar cheeses inside a golden, crispy potato crust. Cheesy Tots will be available all day in six-, nine- and 12-piece portions.

"We are launching the first-ever BK Breakfast Value Menu nationally to give our restaurant guests even more for their money at breakfast time -- more choices, more convenience, more value," said John Schaufelberger, vice president of product marketing and innovation, Burger King Corporation. "With a variety of value-priced sweet and savory sandwiches, sides and drinks, guests can mix and match to build their perfect breakfast meal at a great price or add something extra to our existing Value Meals."

The BK Breakfast Value Menu is a permanent addition to the Burger King menu and will be available at all participating restaurants beginning Feb. 19, during local Burger King restaurant breakfast hours.

The BURGER KING system operates more than 11,100 restaurants in all 50 states and in 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at http://www.burgerking.com/ .