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The Bratz Pack and HeMan Featured in McDonald's
Happy Meals

Happy Meals Showcase Today's Hottest Toy Trends

The Bratz Pack and HeMan and the Masters of the Universe will be delighting children and collectors of all ages in the May McDonald's Happy Meal. Beginning Friday, May 2, through Thursday, May 29, young McDonald's guests will receive one of eight fashion-forward Bratz collectibles by MGA Entertainment or one of eight action-packed He-Man and the Masters of the Universe figures by Mattel, Inc. in McDonald's Happy Meals.

The Girls with A Passion for Fashion, Bratz Accessorizing Happy Meals Nationwide
Winners of an unprecedented two consecutive People's Choice Toy of The Year awards, collectible Happy Meal versions of the original Bratz Pack members will sashay their way into the hearts of young girls visiting McDonald's. Dressed in cutting-edge cool fashions for a day at the mall and funky fashion fever ensembles for a night out with friends, Yasmin, Cloe, Sasha and Jade collectibles will each feature two fashion forward outfits for a total of eight different trend-setting Happy Meal experiences.

He-Man and the Masters of the Universe Powering Happy Meals
By the power of Grayskull, He-Man and The Masters of the Universe are back saving Eternia at neighborhood McDonald's restaurants. Redesigned with updated looks, He-Man and the Masters of the Universe continue on their never-ending mission to save the world from the evil forces of Skeletor. Each of the eight Masters of the Universe figures including He-Man, Skeletor, Battle Cat, Man-At-Arms, Beast Man, Panthor, Orko and Ram Man, feature movable parts and battle weapons showcasing their unique personalities and battle skills.

"Everything old is new again, and retro toys like He-Man and the Masters of the Universe characters are a hot toy trend," said Geoff Walker, senior director of marketing for action figures, Mattel. "The tale of good versus evil is timeless. This Happy Meal experience will allow another generation of families and collectors to explore the imaginative world of He-Man and the Masters of the Universe."

"McDonald's is always looking for hot toys that kids love to feature in our Happy Meals," said Karlin Linhardt, Senior Director of Kids and Family Marketing, McDonald's USA. "Featuring bold fashions on the Bratz collectibles and movable parts on The Masters of the Universe characters, this latest Happy Meal event creates hours of action-packed and accessorizing fun for our young guests."

The joint Bratz - He-Man and The Masters of the Universe McDonald's Happy Meal promotion will run May 2, 2003 - May 29, 2003 at participating McDonald's restaurants nationwide, while supplies last.

McDonald's is the leading global foodservice retailer with more than 29,000 restaurants serving nearly 46 million people in 119 countries each day. Approximately 80 percent of McDonald's restaurants worldwide are owned and operated by independent, local businessmen and women. Visit their website at www.McDonalds.com