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Dairy Queen
Unveils Triple Chocolate Utopia

Chocoholics Rejoice: August Dairy Queen Treat Offers Three Times The Flavor In Triple Chocolate Utopia

Chocolate lovers will savor three times the flavor in each mouthwatering sensation, when they bite into Dairy Queen's newest treat, the Triple Chocolate Utopia.

The Triple Chocolate Utopia combines the enticing flavors of creamy DQ vanilla soft serve with chocolate chunks and chewy chocolate brownie pieces, drizzled with cocoa fudge topping. The recommended retail price of this "choc-o-licious" treat is $2.99.

"The Triple Chocolate Utopia was designed to satisfy even the most diehard chocolate lovers," said Michael Keller, executive vice president of Marketing for International Dairy Queen.

In August, Dairy Queen will also feature the Snickers Blizzard Flavor Treat as part of its Blizzard of the Month program. This smooth tasting blend of soft serve is packed with peanut butter nougat, topped with caramel and roasted peanuts, and covered with milk chocolate.

IDQ, which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,837 Dairy Queen stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway Inc. family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. In 2001, IDQ launched a new concept called DQ Grill & Chill(TM) that blends the best of the Dairy Queen brand's heritage with the most modern innovation in quick service food and design, featuring an all-new expanded menu and newly designed restaurant interiors. Visit their website at www.DairyQueen.com.

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Copyright 2001-2010 Bryan Eggers