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Pepsi Vanilla Launches Nationally

New Vanilla-Flavored Pepsi Takes Cola to a Smoother Place; Regular and Diet Versions to Hit Shelves Simultaneously

Pepsi-Cola North America and its bottling partners will begin distributing Pepsi Vanilla, the great taste of Pepsi with a splash of vanilla, on August 9.

Bottles and cans of both regular and Diet Pepsi Vanilla will make their way to supermarkets, drug stores, mass merchandise outlets, convenience-and-gas stores and vending machines -- virtually anywhere soft drinks are sold. Full national distribution of 20-oz bottles, 2-liter bottles and 12-pack cans is expected by the end of the month with 24-pack cubes coming in September.

Pepsi Vanilla and Diet Pepsi Vanilla are broadly targeted to teens and adults. Aggressive introductory marketing support will begin in coming weeks and will include national television advertising, radio, Internet and outdoor advertising, sampling and point-of-purchase materials.

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Blue, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, FruitWorks, Dole single-serve juices and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.  Visit their website at www.Pepsi.com.

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Copyright 2001-2008 Bryan Eggers