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The WHOPPER sandwich is celebrating the big 5-0! What began as a flame-broiled favorite in 1957 now serves as the ultimate symbol of consumer customization, empowering people everywhere to HAVE IT YOUR WAY.

The WHOPPER

A Worldwide Sensation for 50 Years and Counting

Beloved Burger to Receive the Royal Wax Treatment at Madame Tussauds New York

The WHOPPER is Born

The WHOPPER sandwich made its debut on March 4, 1957, when Burger King Corp. founders David Edgerton and James McLamore concocted a burger of unrivaled size and taste in their original Miami restaurant.

Boasting a quarter pound of flame-broiled beef, ripe tomatoes, crisp lettuce, creamy mayo, ketchup, onions and crunchy pickles on a toasted, grilled bun, the duo developed a name worthy of the now famous burger and its ingredients.

Throughout the past half century, the WHOPPER has been the leader of the burger pack, pioneering the concept of customization, igniting the burger wars with its 1982 “The WHOPPER Beat the BIG MAC” advertising campaign, and offering a gamut of popular, limited-time-only WHOPPER sandwiches.

WHOPPER Fun Facts

More than 1.3 billion WHOPPER sandwiches are sold each year worldwide! 221,184 ways to mix and match ingredients means countless ways to love the WHOPPER sandwich.

Emmy award-winning host, Ellen DeGeneres in her first stand-up act, ate a WHOPPER, fries and a shake on stage.

Hungry New Year! What day of the year holds the record for most WHOPPER sandwiches sold? Dec. 31. It's a WHOPPER sandwich world.

You can find a Dark WHOPPER Sandwich with pepper jack cheese, black pepper ketchup and grill sauce in the UK and Ireland.

America’s favorite hamburger is 50 and fabulous. First off a hot broiler in 1957, the WHOPPER sandwich has become an iconic burger for the ages and boasts generations of fans worldwide. What began as a flame-broiled favorite now serves as the ultimate symbol of consumer customization, empowering people everywhere to HAVE IT YOUR WAY.

From its humble beginnings in a Miami restaurant, Burger King Corp.’s signature sandwich today embodies pop culture cool, preceding The Rolling Stones and outliving The Beatles, the Rat Pack and drive-in movie theaters. Today, the WHOPPER graces menu boards in 69 countries and is set to celebrate its half-century reign.

To help kick off the celebration, the WHOPPER sandwich and the famous Burger “King” will be immortalized in Madame Tussauds wax attraction in New York City’s Times Square. It joins the ranks of other all-star entertainers, athletes, politicians and historic icons, but it starts the next 50 years as the first food product to receive such an honor. Heralding the installation of the figure – which portrays the King presenting the WHOPPER on a silver platter – the live King and his royal entourage, accompanied by WHOPPER fans, will escort the figure to its unveiling.

Burger King Corp. also will launch www.Whopperfreakout.com, where visitors can view authentic outtakes of WHOPPER withdrawal from customers from the advertising spots.

Today, WHOPPER lovers take full advantage of Burger King Corp.’s HAVE IT YOUR WAY promise. From adding cheese to holding the onions, more than half of the 1.3 billion WHOPPER sandwiches sold every year are made especially for each customer.

The BURGER KING system operates more than 11,200 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Holdings Inc., please visit the company's Web site at www.bk.com .

 

Pizza Hut Introduces Double Deep Pizza

The Most Incredibly Topped
Pizza in America

Pizza Hut, America’s Favorite Pizza, announced today the introduction of Double Deep Pizza, the most incredibly topped pizza in America with double the toppings and 50% more cheese (Double Deep Pizza features double the toppings and 50% more cheese than a Pizza Hut medium Lover’s or Supreme Pizza!).

Double Deep Pizza is the company’s latest pizza innovation and features so many toppings that Pizza Hut needed to use a specially folded crust to hold them in.

“As we head into the holiday season, we know families will be busy entertaining, so our pizza chefs have cooked up a new delicious, flavorful pizza that’s sure to please a crowd,” said Brian Niccol, Pizza Hut CMO. “Double Deep Pizza is abundantly topped for big appetites.”

Double Deep Pizza is the focal point for a new advertising campaign that has debuted nationally. The ads include the classic BeeGees pop tune, “How Deep is Your Love” as the background music to illustrate a customer’s love for Double Deep Pizza.

In select markets, customers will have a chance to win double prize packages by calling in to their local radio station when they hear a Pizza Hut commercial played back-to-back on-air. Additionally, customers will be encouraged to sing their rendition of “How Deep is Your Love,” to win prizes during special events in several markets.

The new Double Deep Pizza is available for a limited time for $12.99 with three recipes: Supreme, Meaty and Veggie. Orders for Double Deep Pizza are accepted at local restaurants and online at www.pizzahut.com for delivery or carry out.

As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE:YUM). The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.

 


Jim "MJ" Delligatti, 89, who invented McDonald's Big Mac sandwich in 1967, was honored at a
private opening of the Big Mac Museum Restaurant in North Huntingdon, Pa., Tuesday, Aug. 21

McDonald's Celebrates 40 Years Serving
The Big Mac

An American Icon, The Big Mac sandwich proves it's much more than the sum of its ingredients:  'Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun'

Over the last 40 years, the Big Mac sandwich -- with its catchy jingle and elusive sauce recipe -- has solidified itself as a permanent fixture on the American landscape. McDonald's today honored the sandwich that long ago joined baseball and apple pie as an indelible symbol of American pop-culture.

Jim "MJ" Delligatti, 89, one of McDonald's founder Ray Kroc's earliest franchisees, invented the Big Mac in his Uniontown, Pa. restaurant and introduced it for 45 cents in 1967. Consisting of two 100% all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun, the Big Mac quickly gained popularity and was introduced on the national menu in 1968.

"Forty years ago, I would never have dreamed that my creation would turn into a piece of Americana," said Delligatti. "Adult customers at the time were looking for a sandwich made just for them. I gave them what they wanted and now I'm celebrating the anniversary of a true icon."

To commemorate the anniversary, Delligatti and his family officially opened the doors to the McDonald's Big Mac Museum Restaurant -- "the most tasteful museum in the world" -- today in North Huntingdon, Pa. at 9061 Route 30. The combo museum/restaurant features the world's largest Big Mac statue (measuring 14 feet high and 12 feet wide), and hundreds of historic artifacts and high-tech exhibits that celebrate the Big Mac.

"It might surprise people to know that some of our most enduring products and programs have come through our network of Owner/Operators and Suppliers," said Jim Skinner, Chief Executive Officer, McDonald's Corporation. "Forty years ago, Jim Delligatti set the precedent for creative thinking and partnership that led to development of other well-known McDonald's menu items."

Keith Reinhard, Chairman Emeritus of DDB Worldwide, and his creative group at Needham Harper & Steers developed the famous Big Mac advertising promotion, "Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun" in 1974. The jingle gained notoriety when Max Cooper, a Birmingham, Ala. McDonald's franchisee, developed a "man-on-the-street" promotion that rewarded customers who could recite the jingle correctly in four seconds or less with a free Big Mac. Those who faltered ended up in a local radio commercial in 1974 featuring the jingle "bloopers."

Today, approximately 550 million Big Mac sandwiches are sold each year in America alone. Japan sells the second most Big Mac sandwiches worldwide at approximately 150 million per year. The sandwich is sold in over 100 countries and, because of its global presence, inspired The Economist Magazine's "Big Mac Index," an annual comparison of foreign currency values against the U.S. dollar.

McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit http://www.mcdonalds.com  .

 

The Baconator:  Wendy's new premium burger packs a mountain of taste with six strips of hickory smoked bacon on top of ½ lb. of hot n' juicy beef with American cheese, ketchup and mayonnaise.Wendy's: "It's OK To Play With Your Food!"

Wendy's Baconator Sound Bites Contest Offers Musicians a Chance to Make it Big

The kick, the snare and the hi-hat are familiar terms to musicians everywhere, but what about the hamburger sizzle or the bacon pop? These tantalizing sounds and many more are associated with the creation of the Baconator. It's a big, bold hamburger that Wendy's hopes will be music to the ears of consumers with a hearty appetite.

The new premium burger packs a mountain of taste with six strips of hickory smoked bacon on top of ½ lb. of hot n' juicy beef with American cheese, ketchup and mayonnaise.

To celebrate the Baconator launch, Wendy's is inviting America to create "burger music" - not just any tune, but rather musical pieces that incorporate the vibrant sounds associated with preparing and serving a great hamburger.  Through the novel contest, consumers can put their own stamp on burger music by mixing Baconator "Sound Bites" into original songs. The two freshest, hottest tracks will win the music experience of a lifetime and a possible break into the big time.

There are two ways to join in on the fun at www.ThisIsMyBurger.com:

1) Burger enthusiasts can use the interactive Baconator Sound Bites music mixer to create a song. Save it to savor with your next burger or share it with friends.

2) More serious musicians can download three or more Baconator Sound Bites, mix them into an original song and upload the final track to www.ThisIsMyBurger.com in one of two contest categories: Rock/Alternative/Country or Urban/Hip Hop.

"We love everything about hamburgers at Wendy's; the taste, the smell, the look - even the sound!" says Ian Rowden, Wendy's chief marketing officer. "We're looking forward to hearing how people enjoy and creatively interpret the Baconator experience through music."

Acclaimed producer Michael Hudson (LL Cool J, Sara Evans and others) will narrow the entries to one grand prize-winning track in each category.

Two grand prizes will be awarded - Could be Someone's Big Break

  • An all-expense-paid trip to a studio session with Michael Hudson to get the winning track ready for radio release

  • Guaranteed radio play in a major market

  • $5,000

Nine runners-up in each category will win $500 and "Burgers for a Year" via Wendy's Gift Cards (approximate retail value of $155) - and have their tracks released on www.Wendys.com and www.ThisIsMyBurger.com . Wendy's will share the winning tracks with the public as streaming audio files and downloadable ring-tones at these sites. Visit www.ThisIsMyBurger.com for official contest rules and regulations.

Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro.  For more information, visit www.wendys.com.

 

World's Biggest Kiss!

"World's Largest Hershey's Kisses Chocolate" Inducted into Guinness World Records

The iconic Hershey's Kisses Brand Chocolates commemorated its 100th anniversary by unveiling "The World's Largest Hershey's Kisses Chocolate" at a birthday event hosted at Hershey's Chocolate World Attraction in Hershey, Pa., The Sweetest Place on Earth.

Complete with a seven-foot-long plume and 16,460-feet of foil wrapping, The World's Largest Hershey's Kisses Chocolate weighed in at 30,540 pounds and was certified by Guinness World Records as "The World's Largest Piece of Chocolate."

"Hershey's Kisses Chocolates is one of the world's most beloved brands, helping people connect and share affection for 100 years," said Michele Buck, Senior Vice President, Chief Marketing Officer, U.S., The Hershey Company. "Our tribute honors the iconic brand and continues the magic of our yearlong Kiss Someone celebration. What a great way to start the next 100 years of Hershey's Kisses."

The World's Largest Hershey's Kisses Chocolate took nine days to construct and stands 12-feet tall. Consumers can see the making of the commemorative Hershey's Kisses Chocolate by logging on to http://www.kisssomeone.com or by visiting Hershey's Chocolate World Attraction through July 12, 2007.

Hershey's Kisses Chocolates were first introduced on July 7, 1907, at a time when each chocolate piece was wrapped by hand. While the milk chocolate flavor has been an American favorite for 100 years, today the Hershey's Kisses Brand line features a variety of flavors including: Hershey's Kisses with almonds, Hershey's Kisses filled with caramel, Hershey's Kisses Special Dark chocolate, Hershey's Kisses chocolate truffle, Hershey's Kisses filled with peanut butter, Hershey's Kisses filled with cherry cordial creme, Hershey's Hugs and Hershey's Mini Kisses Cookies.

Visit http://www.hersheyskisses.com for more information on the Kiss Someone celebration and consumer promotion offering consumers the chance to win a share of $100 million.

Hershey Foods Corporation is the leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products. Some of the company's most popular products include Hershey's milk chocolate and milk chocolate with almonds bars, Hershey's Kisses chocolates, Reese's peanut butter cups, Jolly Rancher and Twizzlers candies, Hershey's cocoa, and Hershey's syrup. The company also is a market leader in the gum and mint category with such well-known brands as Ice Breakers, Breath Savers, and Bubble Yum. For more information, visit www.hersheys.com

 


Hostess Goes Bananas!

Back By Popular Demand, Banana Creme-Filled Hostess Twinkies Hit Store Shelves

For the first time since World War II, Hostess Twinkies featuring Banana Creme filling -- the original filling flavor of the iconic snack cake -- will be a regular fixture in retail stores nationwide. The banana flavor, which was replaced with vanilla creme following a banana shortage in the 1940s, had only been available during special limited time offers. Overwhelming consumer demand during a recent promotion, however, prompted Twinkies' bakers to bring it back for good.

"Twinkies have been a favorite snack and icon of Americana for generations," said Kevin Kaul, Marketing Director for Hostess. "As the flavor that started it all, we're excited to add Banana Creme-Filled Twinkies to our core line of iconic treats."

Vanilla creme filled Twinkies will continue to be offered along with banana creme filled Twinkies.

Twinkies Facts

  • Twinkies were first introduced by James A. Dewar in 1930 while working as a Hostess bakery manager in Chicago.

  • A city famous for its BBQ also has a sweet tooth. Residents of Memphis eat more Twinkies per capita than any other U.S. city. Rounding out the top five Twinkie loving cities are Little Rock, Salt Lake City, St. Louis and Oklahoma City.

  • Over half a billion Twinkies are sold each year.Hostess

  • A St. Louis billboard advertising "Twinkle Toe" shoes inspired the name for the two-for-a-nickel treat and an American icon was born.

  • It's an urban legend that Twinkies last forever. The shelf life of a Twinkie is really only about 25 days.

  • President Clinton chose the Twinkie as an "object of enduring American symbolism" for the National Millennium Time Capsule in 2000.

Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder, Hostess, Dolly Madison, Baker's Inn, Home Pride, Merita and Drake's.  For more information visit www.hostesscakes.com.

 


'Got Milk?' Gets New Chocolate Syrup and Instant Chocolate From San Francisco Chocolate Factory

San Francisco Chocolate Factory introduces new got milk? chocolate syrup and
instant chocolate just in time for summer treats

Since the launch of got milk? chocolate in 2005, chocolate lovers around the country have been clamoring for, well, chocolate milk.

Today, just in time for milkshake, malt and sundae season, San Francisco Chocolate Factory is proud to announce new additions to its got milk? chocolate line of milk chocolates -- Chocolate Syrup and an Instant Chocolate Drink Mix.

With an American Medical Association journal study published just last month linking chocolate and cocoa with significant health benefits such as lowered blood pressure and decreased levels of harmful cholesterol, chocolate has transformed from "sugary snack" to "good for you" power food. Additionally, researchers have found cocoa to contain more flavonoids (the antioxidants responsible for the aforementioned benefits), than red wine, green tea and black tea.

"These research studies mean great news for chocolate lovers," says San Francisco Chocolate Factory founder Mike Litton. "Chocolate is no longer a guilty treat."

San Francisco Chocolate Factory's got milk? chocolate products are made with a specially-crafted blend of high quality cacao beans and creamy, wholesome milk. Sure to please during the relaxing days of summer, got milk? chocolate syrup is ideal for drizzling atop sundaes and mud pies, or simply enjoyed by itself. For traditionalists, nothing beats the combination of milk and got milk? chocolate drink mix, according to Litton.

San Francisco Chocolate Factory, a boutique chocolate company based in San Francisco, holds exclusive rights to use the California Milk Processor Board's (CMPB) got milk? trademark for its gourmet milk chocolates. Packaged in signature, Holstein-print tins, got milk? chocolate products are both quality treats and whimsical collector's items. The Instant Chocolate Drink Mix is available on their web site at $4.99 per 15oz container, and the Chocolate Syrup is available at $4.50 per 24 oz. squeeze bottle.

San Francisco Chocolate Factory, an independently-owned chocolate company, specializes in offering gourmet-quality chocolates with lifestyle packaging and friendly prices nationwide. Product lines include got milk? chocolate in zany bovine-inspired tins, Wine Lover's Chocolates offered in varying percentages of cocoa to match specific wine grape varietals, and Mountain Lover's Chocolates packaged in hardy metal tins featuring scenic landscapes. The company's impressive range of chocolates can be purchased at retail stores and gourmet boutiques nationwide, wineries, http://www.sfchocolate.com/ , toll free at 1-888-SFCHOCOLATE or in person at its chocolate boutique in San Francisco.

 

Cool Down with Wendy's New Vanilla Frosty Float

Consumers will have a chance to win a
Wii Video Game System from Nintendo

Just when you think the Frosty can't get any better, Wendy's introduces the Vanilla Frosty Float. This new twist on a dessert favorite combines the rich and creamy Frosty with each customer's choice of soft drink. As part of the launch, consumers will have a chance to win one of 800 hot Wii video game systems from Nintendo.

Each Vanilla Frosty Float cup comes with a special code that unlocks a chance to instantly win Wii prizes. Consumers can enter the code at www.FrostyFloat.com to win one of 800 Wii systems, 800 Wii games or 800 Wii Points cards that can be redeemed to download classic games from the Wii Shop Channel. Every Vanilla Frosty Float cup provides another chance to win.

When selecting a Vanilla Frosty Float, customers can choose from traditional favorites like Coca-Cola and Barq's root beer or other soft drinks. The 20-ounce Frosty Float has a suggested retail price of $1.99. It follows the successful launch of the Vanilla Frosty in 2006, which has accounted for approximately 40 percent of all Frosty orders.

Wendy'sThe Frosty Float introduction and Wii promotion will be actively supported through in-store merchandising as well as national advertising. The promotion will continue through June 30.

About Nintendo's Wii Video Game System
Wii is the new home video game system from Nintendo that has revolutionized how people play video games. The motion-sensitive Wii Remote brings a whole new dimension to video games, and has taken the industry in a completely new direction. With great games like Wii Sports, The Legend of Zelda: Twilight Princess and Super Paper Mario, and fun informational services like the Photo Channel, News Channel, Forecast Channel and Internet Channel, Wii offers something for everyone in the household.

Wendy's International, Inc. is one of the world's largest restaurant operating and franchising companies with more than 9,900 total restaurants and five quality brands, including Wendy's Old Fashioned Hamburgers, Tim Hortons, Baja Fresh Mexican Grill, Cafe Express and Pasta Pomodoro.  For more information, visit www.wendys.com.

 

Domino's Pizza Crowns 'World's Fastest Pizza Maker'

Dennis Tran broke the Domino's Pizza world record by making three large pizzas in 49.1 seconds

Dennis Tran, a Domino's Team Washington regional director from Silver Spring, Md., made three large pizzas in an impressive 49.1 seconds. That's making three pizzas in just over 16 seconds each! Tran won $5,000 in prize money, a trophy and the coveted title presented by Domino's Chairman and CEO David A. Brandon.

"Taking second place was not an option," said Tran. "This competition brings out my competitive nature so I brought speed and confidence to the table to defend my title. I am proud to be a Domino's team member."

The finalists represented Domino's Pizza stores from around the world, as far away as India. They had to hand-stretch fresh dough, pizza sauce and top three large pizzas - one pepperoni, one mushroom and one cheese - as quickly as possible. While speed was important, it was only part of the recipe. Quality was scrutinized as two judges highly qualified in Domino's standard pizza-making practices inspected the stretching of the dough, application of the sauce and portioning of toppings during the competition. If the pizza was not perfect, it was returned to the competitor who remade the entire pizza, while still being timed.

Tran has been a Washington-area regional director for two years and has been a Domino's team member for 17 years. A returning champion, Tran won the 2006 World's Fastest Pizza Maker title with a time of 55 seconds. His new time of 49.1 seconds sets a new world record for Domino's Pizza.

Domino's began the "World's Fastest Pizza Maker" competition in 1982 to honor pizza makers who best exemplify the company's philosophy of keeping efficiency in the store to allow sufficient time for safe, timely pizza delivery.

The "World's Fastest Pizza Maker" competition was held at Domino's Worldwide Rally, the company's bi-annual event attended by thousands of Domino's team members and franchisees from around the world.

Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Through its primarily franchised system, Domino's operates a network of 8,238 franchised and Company-owned stores in the United States and more than 50 countries. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry and is the "Official Pizza of NASCAR." For more information, visit http://www.dominos.com .

 

The Wonder Bread Cookbook Serves Up a Soft Slice of LifeThe Wonder Bread Cookbook Serves Up a Soft Slice of Life

Collection includes nearly 50 recipes from America's kitchens and the
Wonder Bread archives

From soufflés and snacks to cobblers and casseroles, The Wonder Bread Cookbook serves up an inventive and unexpected collection of nearly 50 savory and sweet recipes from America's kitchens and the Wonder archives.

The nostalgic nod to the country's most popular brand of white bread has something for everyone --gourmet fare, vintage nibbles, even a page on the lunchroom classic "bread ball".

As part of Wonder's 85th anniversary celebration, Wonder put out a nationwide call for recipes, asking people to share their ideas for making more than simply sandwiches with America's favorite brand of white bread. Fans responded with an outpouring of recipes featuring the famously soft loaf and also shared their personal Wonder memories and stories, which accompany the recipes featured in the book. It seems just about everyone has a Wonder tale to tell.

The memory of subsisting on Wonder bread and fruit in lieu of "terrible" food at summer camp inspired New Yorker Nolan Studley to conceive an adult version of the sweet snack with Wonderful Crepes Suzette. May Berenbaum of Illinois says she's been making her Wonderful Bird's Nest, a wholesome breakfast treat, since she was eight years old. Arizona's Sue Ross has turned her Grandmother's Wonder Bread Pudding with Lemon Sauce

into "a continuing family favorite" and Pennsylvania's Ruth Gilpin says her mom made Grilled Peanut Butter, Jelly and Wonder a welcome Sunday evening tradition.

"For more than 85 years, Wonder bread has been an American household staple, long reining as the most popular brand of white bread in the country," said Stan Osman, vice president of bread marketing at Interstate Bakeries Corp., the baker of Wonder bread. "From a fixture on the Howdy Doody Show, to 'helping build strong bodies' to leading the way in focusing on health and nutrition, decade after decade, Wonder has become indelibly baked into our popular culture and stayed on top, even in the face of food fads of every sort. This creative cookbook celebrates an iconic brand and pays tribute to the millions of Wonder bread fans who continue to contribute to its wonderfully enduring appeal."

The Wonder Bread Cookbook also contains vintage recipes cooked up for the Wonder bakery at the 1934 Chicago World's Fair as well as photos and colorful images from the Wonder archives.

Interstate Bakeries Corporation, the baker of Wonder products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names.   For more information,
 visit their website at  http://www.wonderbread.com

 

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