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M&M'S Announces a Big New Addition to the Family

New Mega M&M'S are on average 55 percent bigger than the originals and give chocolate lovers more chocolate and peanut in every bite.

Anything more would have been too big and anything less too small, which is why America's favorite M&M'S Brand Chocolate Candies is introducing a perfectly big treat made especially for adults. Mega M&M'S, a new version of the iconic color-coated candies, are on average 55 percent bigger in size than original M&M'S and come in six new hues that appeal to adults: maroon, teal, blue-gray, beige, gold and brown.

With new Mega M&M'S, chocolate lovers now get more of what they love -- more chocolate and more peanut in every bite. Following tremendous consumer demand for the limited-edition "Ogre-sized" M&M'S created in conjunction with last year's "Shrek 2" movie release, the brand is adding the bigger-sized candies to the permanent line.

"Mega M&M'S are a great example of how we continue to evolve one of America's favorite brands," said Martyn Wilks, vice president of Snackfoods at Masterfoods USA. "We listen to what our consumers want and continually work to deliver all the taste and fun associated with M&M'S in new and different ways, which keeps the brand fresh and relevant."

Mega M&M'S come in Milk Chocolate and Peanut varieties and feature a new look with eye-catching metallic packaging incorporating the bigger-size candies. Available in two sizes, 12.6 oz for $2.79 and 19.6 oz. for $4.15, Mega M&M'S are now offered at major retail stores nationwide.

Secret Mega Formula Unveiled

Curious chocolate lovers can unlock the mystery behind the development of Mega M&M'S through an adventurous online experience. The "M&M'S Mega Development Laboratory" gives a behind-the-scenes look at a team of experts who created Mega M&M'S and chose the size and color scheme for the new product, along with all their mishaps. Exclusive access-only information, "chocolate blotch" psychology tests, games, recipe and entertaining tips, and more can all be found at http://www.mms.com/megalab

Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands including M&M'S Brand, SNICKERS Brand, UNCLE BEN'S Brand, PEDIGREE Brand Food For Dogs, WHISKAS Brand Food For Cats. For additional information, please visit the Masterfoods USA Online Newsroom at http://www.masterfoodsnews.com/ .