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One Small Step for Humankind but One Giant Leap for Fried Chicken

KFC Boldly Goes Where No Brand Has Gone before by Unveiling Astronomical, 87,500 Square-Foot, Contemporized Colonel Sanders Logo in Area 51
Desert to Launch “KFC of the Future”

KFC Corporation today became the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.

KFC’s new fresh look updates one of the most recognized, respected and beloved brand icons in the world and spans all visual elements from logo to restaurant design, advertising, packaging, uniforms and more.

The new logo depicts Colonel Sanders with his signature string tie, but for the first time, replaces his classic white, double-breasted suit with a red apron. The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand, just the way Colonel Sanders did 50 years ago.

“The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Gregg Dedrick, president of KFC Corp. “KFC is boldly going where no brand has gone before as Colonel Sanders takes one small step for humankind, but one giant leap for fried chicken.”

The giant Colonel Sanders logo was built off The World’s Only Extraterrestrial Highway in Rachel, Nevada, also known as the “UFO Capital of the World,” and the epicenter of inter-galactic communication.

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice. For now, we’ll be very content satisfying the entire human population with our Finger Lickin’ Good Chicken. If we hear back from a life form in space today – whether NASA astronauts or a signal from some life form on Mars – we’ll send up some Original Recipe Chicken,” said Dedrick.

The massive logo, which was referred to as the “Face from Space” by the project team, took a team of nearly 50 designers, engineers, scientists (including astrophysicists), architects and other professionals working nearly three months to conceive, create and execute building the world’s largest logo. The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000 eggshell, 5,000 beige and 28,000 black.

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe, Extra Crispy and Colonel's Crispy Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. For more information, visit http://www.kfc.com .