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Kit Kat Big Kat is here - Is Your Mouth Ready?

In response to American snackers’ demands for a more satisfying snack experience, Hershey Foods Corporation is launching the Kit Kat Big Kat wafer bar into retail venues this summer - but is the public ready for this outrageously-sized expansion of the Kit Kat brand? 

If recent history is any indication, the answer is absolutely, positively yes! As a testament to the irresistible appeal of the bigger, thicker, crunchier Kit Kat Big Kat, retailers in England found that “sales outstripped their wildest dreams,” according to one British newspaper’s report on the overseas launch of the new product. An amazing 54 million bars were sold in the first seven weeks of the product’s U.K. launch. 

Designed to meet consumers’ demand for hunger-satisfying snacks, Kit Kat Big Kat is predicted to be an enormous hit in the United States, too. Three times thicker and twice as wide as a standard Kit Kat, Kit Kat Big Kat offers more wafers, more praline, and more chocolate - an all-time favorite flavor combination. With Kit Kat maintaining its status as one of the top three candy bars in the United States, retailers are stocking up and anticipating strong public demand for the new product. 

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Copyright 2001-2008 Bryan Eggers