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Frito-Lay Launches Natural Version of Popular Snacks: Cheetos, Tostitos and Chips

Frito-Lay's First-Ever Snacks Made With Organic Ingredients

Frito-Lay announced today the launch of its new Natural line of snacks including Tostitos Organic Blue Corn Tortilla Chips, Cheetos Natural White Cheddar Puffs and Lay's Natural Country BBQ Potato Chips. The company will follow the U.S. Department of Agriculture's standardization in labeling organic products.

The new line of Natural Snacks includes Frito-Lay's first-ever snacks made with organic ingredients -- Tostitos Tortilla Chips made with Organic Blue Corn, Tostitos Tortilla Chips made with Organic Yellow Corn and Tostitos Organic Salsa. The line also includes Natural Lay's Potato Chips with Sea Salt, Natural Lay's Country BBQ Potato Chips, Natural Reduced Fat Ruffles Chips and Natural Cheetos White Cheddar Puffs. These all-natural products, made with organic ingredients, all offer people the great taste they have come to expect from Frito-Lay. These snack products are available now in stores nationwide.

"We are seeing a growing consumer demand for organic snack choices," said Tracy LaRosiliere, Vice President of Marketing. "This Natural Snacks line brings America's favorite snack brands to those people who know and enjoy snack foods made from the all-natural and organic world."

This Natural Snacks line launch follows Frito-Lay's recent announcement that the company would eliminate all transfats from its core brands including Doritos, Tostitos and Cheetos snacks. The company is now distributing these snack brands to consumers nationwide. In addition, Frito-Lay has also introduced Lay's Reduced Fat Potato Chips (with 7 grams of fat, no trans fat per 1 ounce serving) and Cheetos Reduced Fat Snacks (with 5 grams of fat per 1 ounce serving and no transfat).

Frito-Lay is the convenient fun foods division of PepsiCo, Inc., which is headquartered in Purchase, NY. Frito-Lay makes and sells some of America's favorite snack brands including Lay's potato chips, Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and Cheetos cheese-flavored snacks. The company also offers a wide variety of low-fat, reduced fat and no-fat snacks like Baked Doritos, Baked Lay's, Baked Ruffles, Baked Tostitos, Ruffles Reduced Fat and its WOW! line, and Rold Gold pretzels. The company also makes and sells Cracker Jack snacks, Quaker Chewy granola bars, Quaker Fruit and Oatmeal bars, Gatorade energy bars and Quakes rice snacks. Visit the company's site at: http://www.fritolay.com