Cereality Provides Out-of-Home Cereal Experience

Cereality Cereal Bar & Cafe Opens New 1,500-Square-Foot Cafe in Philadelphia

Philadelphia recently welcomed the new Cereality Cereal Bar & Cafe - a 1,500 square foot cafe, designed to make cereal eating out of home an "experience." This cafe is the company's first outside of the Arizona State University pilot store, which opened in August 2003.

Cereality customers can choose from 30+ different cereal varieties [favorites from Quaker, Post, Kellogg's and General Mills], 30+ different toppings, a variety of milks (including soy) and choices of hot and cold beverages. Yet, these cereals aren't just served in specially designed bowls. They're also used in freshly baked cereal bars, snack mixes, homemade granolas, yogurt parfaits and smoothies called "Slurrealities." Customers can also get Quaker hot cereals made to order with a variety of toppings and mix-ins. Cereal boxes are displayed in custom-built, "Seinfeld-esque" kitchen cabinets to create a unique residential, home kitchen atmosphere. Pajama-clad Cereologists™ prepare orders to customers' specifications.

If you've been wondering, "where did this idea come from, anyway?" here's the answer. The founders, David Roth and Rick Bacher were inspired to create Cereality to celebrate the very personal nature of enjoying a good bowl of cereal, anywhere and at any time. All around them, people seemed obsessed with satisfying their cravings well beyond their kitchen tables, no matter how inconvenient: The buttoned-up exec on Wall Street who regularly sneaks Cocoa Puffs behind his desk at three in the afternoon, the first-year college student who can't write a paper without a box of cereal at her disposal, and new moms who would never leave home without diapers and a secret stash of Cheerios. It's a life-long staple, and yet nobody had ever figured out a way to make it work in fast food until now.

Cereality® is more than a place to get cereal. It's a new way of thinking about cereal. A new choice in fast food. And an idea whose time has come. In fact Cereality is so unique, we have a patent pending.  Visit our website at http://www.cereality.com

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